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The Apple Store launches online in India on September 23

Apple announced today that it plans to open its online store in India on September 23. The expansion will provide direct sales and an improved shopping experience for customers in the region for the first time.

Apple has made significant investments in India in recent years as it seeks to become a leader in a massive market full of potential. iPhones are now made in India and official Apple Stores are on the way. Before Apple opens any bricks, Apple is increasing its online sales and distribution.

From September 23, customers in India will be able to visit apple.com/in and shop directly from Apple, just as customers around the world have been expecting for decades. Advice and product guide will be available in English and Hindi. Until now, Apple̵

7;s sales in India were directed entirely through partners such as Apple Premium Resellers.

In October, Apple says customers will be able to participate for free online today in Apple sessions focusing on photography and music. The creative sessions are a staple of physical Apple Stores during non-pandemic times and will offer customers an early preview of what to expect when official Apple Stores open in India.

Apple SVP for Retail + People Deirdre O’Brien noted the expansion:

We are proud to expand in India and want to do everything we can to support our customers and their communities. We know that our users rely on technology to stay in touch, engage in learning and harness their creativity, and by bringing the Apple Store online to India, we offer our customers the very best of Apple at this important time.

In May, Mac sales, according to retailers in India, opened before the official launch of the online store. Tim Cook had promised in February that the online store would open this year. Physical apple shops in India will arrive in 2021, with one of the first sites expected to be built in Mumbai’s Bandra Kurla complex.

One of the biggest obstacles that prevented the Apple Store Online from starting earlier in India was a government rule that required foreign companies to collect 30% of their production locally. The requirements were eventually eased, allowing Apple to move on.

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