The renewed Ben’s products, which have the same blue font and orange packaging, will hit shelves in 2021.
“For some, it clearly had the overtones of slavery, and that’s not the brand we want to represent,” Fiona Dawson, global president of Mars Food, told CNN Business.
Mars decided to relabel the products after hearing from consumers and employees who requested the change, she said.
“There is no place for anything in this world that suggests social injustice,” she said.
The privately owned Food and Pet Company will also partner with the National Urban League to donate $ 2 million to a scholarship fund for aspiring black chefs. The company will donate an additional $ 2.5 million to training programs and food access initiatives in Greenville, Mississippi, where its products have been manufactured for four decades.